Aurora is the third largest city in Colorado and part of the fast‑growing Denver‑Aurora‑Lakewood metropolitan area. With a population exceeding 390,000, the city features a mix of established neighborhoods, new housing developments, and commercial zones. Homeowners in Aurora prioritize privacy, security, and curb appeal, while commercial property owners often require perimeter fencing, pool enclosures, and lot demarcation. The fence installation market is competitive but fragmented – many small operators and national chains serve the area, leaving room for a dedicated local business that focuses on quality, speed, and community trust. Seasonal demand peaks in spring and summer, but installations continue year‑round thanks to Colorado’s mild winter days. Key fence types in demand include wood privacy fences (cedar and pine), vinyl, chain‑link, wrought iron, and aluminum. Additionally, many Aurora subdivisions have Homeowners Association (HOA) rules that dictate fence styles, colors, and heights, so familiarity with local HOA guidelines is a valuable selling point. A new fence installer can differentiate by offering free consultations, precise material recommendations for Aurora’s semi‑arid climate (which can cause wood to warp or vinyl to expand), and fast turnaround times.
Colorado does not have a statewide contractor license for fence installers, but you must comply with local city and county regulations. In Aurora, any business performing work with a value over $1,000 (including materials and labor) must obtain a Aurora general contractor license from the City of Aurora Development and Community Services Department. This requires proof of liability insurance (minimum $500,000 general aggregate), workers’ compensation insurance (if you have employees), a completed application, and a fee. You may also need a sales tax license from the Colorado Department of Revenue to collect and remit state and city sales tax (currently 8.31% in Aurora). If your fence installations involve electrical components (e.g., gates with automatic openers), you must hire a licensed electrician and pull separate permits. For most standard fences (wood, vinyl, chain‑link) you need a building permit if the fence height exceeds 6 feet or if it is located in a floodplain or near a utility easement. Always check with the Aurora Building Division (303‑739‑7530) before starting a project. Additionally, you must register your business entity with the Colorado Secretary of State (LLC or corporation recommended for liability protection). Beyond direct contractor licensing, consider bonding if you plan to bid on larger commercial projects – a surety bond builds trust with property managers and homeowner associations.
Go to google.com/business and sign in with a Gmail account dedicated to your business. Enter your business name exactly as it appears on legal documents – for example, “Aurora Fence Pros” rather than “Aurora Fence Pros LLC” unless the LLC is part of your brand. Choose the primary category “Fence Contractor” and secondary categories such as “Fence Supply Store” (if you sell materials) or “Handyman”. Enter your physical location – if you operate from a home office, you can hide your address and select “service area” covering Aurora and nearby zip codes (80010, 80011, 80012, 80013, 80014, 80015, 80016, 80017, 80018, 80019, 80045). Be sure to include a local phone number with an Aurora area code (303 or 720).
Claim and optimize your profiles on Bing Places, Yelp, Nextdoor, and HomeAdvisor. Consistency is critical – your business name, address, and phone number (NAP) must match exactly across all platforms. Embed a Google Map on your website’s contact page to reinforce location signals.
Build a simple website using WordPress or a similar platform with clear navigation. Each service page should target a specific fence type + location, e.g., “Privacy Fence Installation Aurora CO” or “Chain‑Link Fencing in Aurora”. Write 600‑word content per page that includes local references: “serving the Tallyn’s Reach neighborhood”, “near Cherry Creek State Park”, “compliant with Aurora building codes”. Use heading tags (H1, H2, H3) and include your target keyword in the title tag, meta description, and URL. Example title: “Wood Fence Installation in Aurora, CO | Free Estimates”.
Submit your business to reputable local directories: Aurora Chamber of Commerce, Colorado Fence Association (if you join), Yellowpages, Manta, Hotfrog, and Citysearch. Ensure your NAP is identical on all listings. Also get listed on niche home‑service sites like Angi (formerly Angie’s List), Thumbtack, and Porch. Create a local landing page on your site for “Fence Installer Aurora” that links to your Google Business Profile.
Publish blog posts about fence‑related topics with local flair: “The Best Fence Materials for Aurora’s Climate”, “How to Get HOA Approval for a Fence in Aurora”, “5 Permits You Need Before Fencing in Aurora”. Include photos of Aurora streetscapes and mention nearby landmarks (e.g., “Denver International Airport noise fences”, “Southeast Aurora ranch‑style homes”). Use schema markup (LocalBusiness type) on your website to help search engines understand your service area.
Earn backlinks from local sources: sponsor a Little League team in Aurora and get a link from their website, write a guest post for the Aurora Sentinel or a neighborhood blog, or partner with local hardware stores (e.g., Home Depot on S Buckley Rd) to exchange links. Each backlink from an Aurora‑related domain boosts your local authority
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