Market Opportunity in Utah
Utah is a standout market for meal prep services due to its explosive population growth (1.5%+ annually, the highest in the nation) and a demographic profile that demands convenience. The "Silicon Slopes" corridor (Lehi to Provo) is dense with high-income tech workers who value time over money. Additionally, Utah’s active lifestyle culture—skiing, mountain biking, and hiking—creates a massive demand for high-protein, macro-controlled meals. The high
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