Market Opportunity in New Mexico
New Mexico offers a contrarian opportunity for a tire shop. While the state has lower median income than the national average, it has extremely high tire consumption due to harsh driving conditions. You will find strong demand because of extreme heat on interstates (I-25, I-40) causing blowouts, snow and ice in the northern mountains requiring winter-rated tires, and massive rural distances that wear down tread quickly. The oil and gas industry in the Permian Basin (Hobbs, Carlsbad
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