Starting a videography business in Orem, Utah offers strong opportunities thanks to the area’s growing economy, proximity to Brigham Young University in Provo, and the expanding Silicon Slopes tech corridor. This guide walks you through registration requirements, Google Business Profile optimization, local search engine optimization (SEO) strategies, pricing benchmarks, and practical steps to land your first clients in the Orem market.
Orem sits at the heart of Utah County, a region known for its young demographic, high marriage rate, and active business community. The videography market here spans several niches:
The market is moderately competitive, but a strong local presence and specialized services can help you stand out. Orem residents often prefer to hire local creatives who understand the community and can shoot on location easily.
You must register your videography business with the Utah Division of Corporations. If you operate under a name other than your legal name (e.g., “Orem Lens Productions”), file a DBA (Doing Business As) with the Utah County Clerk’s office. A sole proprietorship is the simplest structure, but many videographers choose an LLC to protect personal assets. The Utah LLC registration fee is $70, with an annual renewal of $20.
Videography services are generally subject to Utah sales tax when you produce tangible deliverables like edited videos, DVDs, or USB drives. As of 2025, the state sales tax rate is 4.85%, and Utah County adds 0.25%, plus any applicable city taxes in Orem (check current combined rate, typically around 6.85%). You must register for a Utah Sales Tax License with the Utah State Tax Commission and collect tax from clients who are Utah residents. Services delivered entirely electronically (digital downloads) are taxable in Utah.
Orem City requires a Business License for any business operating within city limits. The fee is based on the number of employees; for a solo videographer it is usually around $50–$100 annually. You will need to provide proof of registration with the state and may need a zoning clearance if you run the business from your home (most Orem residential zones allow home‑based creative services with no extra permit).
General liability insurance is strongly recommended. Many venues and clients (especially corporate clients) will require proof of insurance before you can film on their property. A Business Owner’s Policy (BOP) covering equipment, liability, and theft typically costs $300–$600 per year for a solo operator.
If you plan to offer aerial videography, you must hold a Remote Pilot Certificate from the FAA (Part 107) and register your drone. Utah also has state laws regarding drone flights near state parks, schools, and during emergencies; always check the latest Utah drone regulations before flying in Orem.
A Google Business Profile (GBP) is the single most important tool for local visibility in Orem. Follow these steps exactly:
Go to google.com/business and sign in with a dedicated Gmail account. Enter your business name exactly as it appears everywhere else (e.g., “Orem Wedding Films LLC”). Use a physical address – a home address is acceptable if you do not meet clients there, but you can choose to hide your address if you operate as a service‑area business. Verify your profile by postcard, phone, or email (postcard is most common for new accounts).
Primary category: Videographer. Secondary categories: Video Production Service, Wedding Photographer (if you also shoot weddings), Commercial Photographer, or Real Estate Photographer. Using “Video Production Service” helps you appear for generic terms like “video production Orem.”
Include the word “Orem” and nearby cities (Provo, Vineyard, Lindon, American Fork) naturally. Example: “Based in Orem, Utah, we specialize in wedding films, corporate videos, and real estate tours for clients throughout Utah County.” Mention your unique selling points – fast turnaround, cinematic style, or drone capabilities.
Upload at least 20 high‑quality images of your work, including behind‑the‑scenes shots, finished video stills, and your branded logo. Also upload 3–5 short video clips (30–60 seconds) that showcase your best work. Google favors profiles with frequent visual updates.
Ask every satisfied client to leave a Google review. Respond to every review – positive or negative – within 48 hours. Encouraging clients to mention specific services (“They shot our wedding at the Orem Sundance Pavilion”) improves local relevance.
Post weekly Google Posts highlighting recent projects, seasonal offers (e.g., “Fall wedding discounts”), or behind‑the‑scenes content. Answer common questions in the Q&A section yourself – for instance, “Do you travel to Provo? Yes, we cover all of Utah County.”
Focus on phrases that Orem residents actually search. Examples:
Use Google Keyword Planner or free tools like Ubersuggest to find long‑tail variations such as “affordable wedding videographer in Orem.”
Create a website with pages targeting each service. Include the primary keyword in the title tag, H1, and meta description. For example, your “Wedding Videography” page should have a title like “Wedding Videographer Orem | Cinematic Wedding Films in Utah County.”
Run a free GBP audit, analyze your competitors, and track your review growth — all in one platform.
Try BizLaunchIQ Free →